New safety campaign in Road to Zero plan

Supplied photo. Waka Kotahi. NZTA.

Safe Limits, a new road safety advertising campaign, aims to increase public awareness and understanding of how setting safe speed limits plays an important part in keeping everyone safe – no matter how they travel.

Under the Road to Zero strategy, Waka Kotahi and local authorities are progressing with setting safer speed limits to reduce the number of people being killed and seriously injured on roads in New Zealand.

The campaign aims to ensure people understand the reasoning behind the proposals for change.

“Speed continues to be a major safety issue on our roads, with 600 people per year being killed or seriously injured in speed-related crashes,” says director of Land Transport Kane Patena,

“While speed is often not the only factor contributing to a crash, it’s a crucial factor in determining the severity of every crash. It can be the difference between being seriously injured or killed in a crash, or walking away unharmed.”

Waka Kotahi says they are committed to Vision Zero, a vision for New Zealand where no one is killed or seriously injured on our roads.

Vision Zero is based on the safe system approach, which recognises that people make mistakes and are vulnerable in a crash.

A Safe System requires a mix of solutions that all combine to keep people safe, including safer roads and roadsides, safer vehicles, safer road use, and safer speeds.

“We want everyone who uses our roads to get to where they’re going safely,” says Kane.

“Mistakes are inevitable, but deaths and serious injuries from road crashes are not. To save lives and prevent serious injuries, we must set safer speed limits.

“We want to help New Zealanders understand why it’s important to ensure speed limits are safe, match the road, and how it’s used. When speeds are safe for the road environment, simple mistakes are much less likely to end in tragedy.

“The areas surrounding many of our busiest roads have changed significantly since speed limits were originally set. There has been significant growth and development, traffic volumes have increased dramatically, and we’re continuing to use different modes of transport. It’s important that we’re setting the right speed limits to keep everyone safe.”

Safe Limits launched on November 29 on television, radio, video-on-demand and on YouTube.

It is also rolling out on digital and social channels. You can view the video ad here:

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Posted on 02-12-2021 15:00 | By

Two of the rudest and most disrespectful children I have ever seen in an advertisement. Nothing to do with lowering the speed limit. Cringe worthy


Posted on 01-12-2021 17:29 | By Kancho

Interesting that local authorities are working on lower speeds. For a couple of months now Pyes Pa road has a lowered speed to 50 kph but largely I would say only about fifty percent are paying it any mind and are travelling 60 to 70 kph. I can only ever remember seeing one enforcement check in Tauranga for years, a camera vehicle on Cameron road. . So it’s somewhat a nonsense to say it’s safer if many ignore the signage anyway without consequences . Most accidents are driver inattention and intersection collisions but yes some roads are not fit to be to travel at 100kph but only serious enforcement will ever change anything.

Vision Zero . . .

Posted on 01-12-2021 11:40 | By

Should be renamed Fantasy Zero. Do Waka Kotahi not understand the term ’accident’. So long as there’s people, so long as there’s vehicles, there’s going to be accidents. Add into that idiots, bulletproof teenagers, gangs and impatience . . . Vision Zero is nothing more than an expensive fantasy. Better road policing is where the money needs to be spent. Forget all the PC crap and carry-on and inundate our roads with traffic policing and hit people where it hurts. If that means impounding and/or crushing vehicles - then do it. Our roads are fine, roads don’t crash and 99% of the time don’t cause crashes. The user, the driver, the rider and at times vehicle condition or fault causes crashes. Waka Kotahi - you’ve had your fantasy, now back to real work.


Posted on 01-12-2021 09:16 | By

I wonder which sector of the community this ridiculous advertising is aimed at...? But it does highlight how our government agencies gather data... stand around and pretend to be working in groups.


Posted on 01-12-2021 09:14 | By Kancho

Again the government puts ads on TV that are aimed at the lower common denominator of comprehension. Just like the three waters ads that insult intelligence with puerile slanted statements. Just plain annoying waste of money . We all know this government spends huge and unprecedented money on spin doctors . This government has spent 30 million a year on huge staff increases for government communication. This is the result !

Is that, nah it can't be.......

Posted on 01-12-2021 07:13 | By

Is that Billy Conolly? I zoomed in and the guy looks like Billy. Quite fitting really because this whole safer speed is a joke. Speed may well be a major factor on the road toll, but it is not the top reason, as reported in Sun Live some time ago. Let’s put more effort in training Kiwis how to drive on the right side of the road, how to judge distances, how not to drive whilst using the phone, not driving under the influence of drugs and alcohol.