SADD social media stickers to help make it home
Students from SADD, which stands for Students Against Dangerous Driving, want all New Zealanders to think a little deeper this Labour weekend.
And they’ve come up with an innovative way to share their message.
During Labour weekend 2020, eight people died on New Zealand roads which was a considerable increase on the single fatality in 2019 and was the biggest rise in consecutive years since records started in 1980 for this holiday weekend.
SADD National Leader Jess Darnley, a year 13 student at Albany Senior High School, has created a portfolio of road safety stickers to use on social media as a new way to help Kiwis share messages about keeping safe on our roads.
The stickers have already been viewed more than four million times.
“When I was using social media to spread messaging or chat about road safety, I noticed that there was a lack of social media stickers focusing on Aotearoa’s roads,” says Jess.
“Where I would normally use a sticker to make a point I couldn't find any. So, I did some research, found out how to make them and came up with my own with SADD’s support. Now we have a range of stickers focused on Aotearoa’s road safety and SADD, including a specific sticker for this Labour weekend. I’d like to see them used to raise awareness that we all have the right to make it home.