Online harm on the rise - Netsafe

Netsafe has seen a 24 per cent increase in harmful digital communication reports. File photo/SunLive.

Netsafe is reporting online harm rates never seen before in New Zealand.

New Zealand’s online safety organisation has revealed they have seen a 24 per cent increase in harmful digital communication reports compared to the same timeframe the previous year.

“Our experience is reflective of the wider online safety and security community,” Netsafe CEO Martin Cocker.

“Personal experiences of harmful digital communications are on the rise, losses to cybercrime and scams continue to mount, and surging levels of misinformation is undermining trust across society.”

That is why Netsafe is hosting New Zealand’s first ever online safety week.

Netsafety Week will run from July 26 - 30.

The aim is to give everybody a chance to join in and help Make Aotearoa Safer Online.

“The blurred line between our online and offline lives is nearly erased, with the internet becoming crucial to the way we work, learn, and live,” says Martin.

“This makes online safety relevant to everybody.”

Martin says this is reflected by the many schools, businesses, government agencies and charities who have already signed up to mobilise and spread online safety messages as part of the week.

Principal sponsors include Facebook, Instagram, Twitter and TikTok.

Dozens of iconic brands, including Whittaker’s, What Now, RocketWerkz and Deaf Aotearoa, have also joined forces as supporters.

Netsafe has been helping keep people safe online for more than 20 years.

Since November 2016, it has provided a service under the Harmful Digital Communications Act, helping over 14,000 people dealing with severe or repeated events, such as bullying, hate-speech, raced based abuse, image-based sexual abuse, and harassment in formats including text, email and social media.

Since this time, Netsafe has received more than 120,000 reports from people looking for assistance on every possible online challenge imaginable.

This includes assisting people who have lost a combined total of over $90 million in online scams and fraud.

Misconceptions that online safety is an issue for the very young, or very old is debunked by Netsafe reporting stats with people aged between 22-40 making up 37 per cent of reports in the past year.

“One of the things we are observing is an increase in the number of people coming to us who have been harmed by digital communications, but whose experience falls narrowly outside the provisions of the Harmful Digital Communications Act,” says Martin.

“Our team works hard to find solutions and provide advice for any person harmed online - but it is important to recognise the gaps that exist in the system today and how complex the online environment is.

“It is clear more needs to be done to develop safety technology, regulation, and education - and Netsafe is committed to playing our part.”

As hosts of Netsafety Week, Netsafe has invested in new resources and events to inspire positive change and to share advice to help the community have better experiences.

Scams, digital parenting, bullying and hate speech are just some of the Week’s key tenons. Educators will roll out online safety lessons in schools in classrooms across New Zealand. Netsafe will also launch a toolkit for whānau to help support young people online gaming.

“The Week is an opportunity for us to work together to let people know about the self-help options available and how they can get support if they are having a problem,” says Martin.

“Winter is typically a time more people are inside and online, and we saw this as an opportune time to launch Netsafety Week.

“We know there are many fantastic resources and organisations available to help, and we want to shine a light on them.”

There is still time for organisations and schools to become a Netsafety Week supporter. Find out more and sign up at

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