Zespri to reconsider path to China Gold3 plantings
Zespri will work with the New Zealand and Chinese industries on an alternative approach to the unauthorised Gold3 plantings in China.
This comes after the threshold of 75 per cent grower support for the proposed commercial trial was not met.
Final results show 70.5 per cent of growers supported the primary resolution to carry out a one-year orchard monitoring, procurement, sales and marketing trial in China.
A total of 64.1 per cent supported the secondary resolution to use the Zespri brand label as part of the sales trial in order to understand consumer response.
While this is a high level of support, under the Kiwifruit Export Regulations, 75 per cent support—by individual votes and fruit weight— is required for each resolution to pass in the Producer Vote.
Zespri Chief Executive Dan Mathieson acknowledges the extensive engagement by the industry in what is a challenging and ongoing issue.
“We proposed the Gold3 trial after extensive due diligence and a range of expert advice suggested it was our best option to learn more about the unauthorised plantings, including the potential impact on our brand and sales channels.
“It would also have helped us begin to understand whether a commercial solution was achievable.
“China is an important market for Zespri, with 20 per cent of New Zealand kiwifruit sold there. It is also the world’s largest kiwifruit producer with a rapidly modernising industry.
“We will continue to explore our options, engage on the issue and find an alternative way forward.
“As part of this, Zespri has a range of initiatives underway in China. This includes our R&D partnerships, our efforts to understand the local production and supply chain environment and our engagement with the Chinese kiwifruit industry and Government.
“It remains important we stay close to the issue on the ground.
“We will also continue to work with our valued commercial partners and to strengthen our relationships and the Zespri brand.
“We remain absolutely committed to providing our Chinese consumers with fresh, healthy and tasty Zespri Kiwifruit and accelerating our efforts to expand beyond the 50 cities we currently sell to in China.
“We are also investing significantly in developing other markets around the world including Asia, Europe and North America.”
Dan confirms Zespri will keep engaging with growers and the industry as the ongoing research work in China provides more information, and as it develops next steps to address the unauthorised Chinese Gold3 plantings.