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Foodbank service set to expand into Bay of Plenty

Thousands of kiwis are expected to benefit from the launch.

Rescue charity KiwiHarvest is getting set to launch two new community initiatives this month, following a $70,000 donation from HelloFresh.

The first initiative, Programme Whakaako, aims to educate consumers on the impact of food waste and inspire them to make small changes to their daily habits.

They will go to 20 key public events such as expos, food shows, conferences and agricultural and climate change events.

The charity will deliver talks and information packs, as well as provide free rescued food to thousands of New Zealanders from a new mobile unit which will also visit businesses and schools.

The second initiative, Project A-Rohe, is an expansion programme which will bring food bank services to a number of higher deprivation regions nationwide.

Project A-Rohe is aiming to deliver an additional 450 tonnes of food to remote areas of the central North Island including Bay of Plenty, Taupo and the Central Plateau as well as the Waikato, Northland (Te Tai Tokerau) and parts of Southland.

HelloFresh New Zealand CEO Tom Rutledge says his company values the importance of reducing food waste and admires the work of KiwiHarvest.

“We’re pleased to be able to support the incredible work done by KiwiHarvest, by sharing an aligned goal of our businesses to reduce food waste and have long term benefits for our communities.”

Hello Fresh are a German based meal-kit company with operations in USA, Canada, Europe, Australia and New Zealand.

They are also donating $30,000 to KiwiHarvest’s sister organisation, NZ Food Network, to support its operations across the country in the beginning of 2021.

KiwiHarvest general manager Blandina Diamond says almost 2 million New Zealanders were struggling with food security during the COVID-19 pandemic.

She says HelloFresh have been a substantial and long standing food donor to KiwiHarvest.

“KiwiHarvest’s ability to expand our services to reach further, rescue more food and positively impact our communities is reliant on financial support and donations from organisations.”

KiwiHarvest is a food charity which has delivered 14.6 million meals to New Zealand families over the past nine years.

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