Consumer NZ breaks down 26 toilet papers

Purex Soft White is on of COnsumer NZ's top products to buy. Supplied photo.

Consumer NZ’s test of 26 toilet papers finds loo roll that’s kind on your skin isn't always the kindest to the environment or your plumbing.

“We were especially keen to see which loo papers broke down quickest," says Consumer NZ chief executive Jon Duffy..

"We were surprised that the softest product, Kleenex Complete Care (extra thick sheets), took  11 minutes to disintegrate – 20 times longer than EarthCare 100% Recycled, which took 32 seconds.

“Products containing recycled or sustainably sourced paper or that are manufactured in New Zealand using locally sourced raw materials were awarded higher scores.”

Printed, perfumed and bleached products lost points because of the additional environmental impacts of these processes.

“We think manufacturers should be minimising unnecessary features in products where those features consume extra resources.”

Consumer NZ also considered softness, but it wasn’t included in its overall rating.

“It’s a sensitive area and results vary depending on whether the user is a folder or a scruncher. We didn’t want to give anyone a bum steer,” says Jon.

The good news is there are products that have a lower environmental impact and allow consumers to take the time to treat themselves to a higher level of comfort.

Recommended and "Don't buy" toilet papers

Of the 26 products tested, 10 got Consumer NZ’s recommendation. These were:

  •   •  Earthcare 100% recycled unscented white rolls

  •   •  Savers Printed toilet tissue

  •   •  Sorbent Silky White long rolls

  •   •  Sorbent Thick & Long Silky White (king size)

  •   •  EarthSmart 360º Recyclable Paper Pack 100% Recycled Paper long rolls

  •   •  Purex Soft White

  •   •  Quilton Hypo-allergenic unscented

  •   •  Sorbent Hypo-allergenic Thick & Large (king size)

  •   •  Quilton Ecoply (unscented)

  •   •  Sorbent Hypo-allergenic Pure White long rolls

Three products were “Don’t buys”:

  •   •  Essentials White toilet tissue

  •   •  Necessities Toilet tissue

  •   •  Kleenex Complete Clean (extra thick sheets) toilet tissue

See the full test results for 26 toilet papers at

More on SunLive...
You must be logged in to make a comment. Login Now

@ GreertonBoy

Posted on 07-05-2020 08:04 | By

That’s hilarious. Well said. :-)) Couldn’t agree more.

I'll stick to the middle....

Posted on 06-05-2020 12:50 | By GreertonBoy

I don’t like loo paper that disintegrates too soon... nothing worse than that cheap stuff that is like sand paper and has lost it’s ’integrity’ before the paperwork is complete....