Holden to ‘retire’ its car brand across NZ and Aus

New Zealand Police used Holden vehicles for years as part of their fleet. File photo.

The Holden car brand is being axed after decades making and selling cars such as the Commodore, Astra and Barina.

The company's owner, General Motors, announced it would "retire" the brand from sales, design and engineering across Australia and New Zealand by 2021.

In a statement, GM says the brand is no longer competitive in the current market.

The statement did not clarify how many jobs would be lost.

Holden ended its Australian manufacturing operations in October 2017, forcing hundreds of job losses.

Some 700 Holden employees had remained in Melbourne, focusing on designing cars for the Australian market.

Late last year, the company quietly announced it was axing the Commodore and Astra lines.

GM says it will now focus on specialty vehicles in Australia and New Zealand.

In the statement, GM Holden interim chairman and managing director Kristian Aquilina said it was critical the company worked with all stakeholders to deliver a "dignified and respectful wind-down".


More on SunLive...
1 Comment
You must be logged in to make a comment. Login Now


Posted on 17-02-2020 16:48 | By Wonkytonk

At last this old look and feel 80’s car is gone, they saw the light in the end..