Loud shirts making noise for the deaf

Mayor Greg Brownless is one of many locals who are getting involved in this year’s cause.

It’s time to get loud today, September 29, to help change the lives of New Zealand’s deaf and hearing impaired children as part of Loud Shirt Day.

Loud Shirt Day is an annual appeal which raises money for The Hearing House and the Southern Cochlear Implant Programme.

The event sees schools, businesses, community groups and individuals around the country raise money by dressing up in a loud shirt and collecting donations.

In Tauranga, 35 groups have registered in this year’s appeal including 21 businesses, six schools and five rest homes.

This year’s fundraiser has a beach theme.

The two charities which it raises money for are each dedicated to enabling deaf children with cochlear implants or hearing aids to listen and speak like their hearing peers.

The Hearing House is based in Auckland and provides services to affected families living north of Turangi and the Southern Cochlear Implant Programme is based in Christchurch and provides services to affected families in the rest of the country.

Melanie Louden, fundraising and communications manager at The Hearing House, says the event is crucial to both organisations.

 “The money raised from Loud Shirt Day is vital to the work both organisations do to change the lives of deaf and hearing impaired children with cochlear implants and hearing aids.

“We are grateful for every bit of support that enables us to help parents give their child the gift of sound and the spoken word.

“The Loud Shirt Day team is grateful for all the support we receive from generous people across the country.”

Scott Johnston, chief executive officer at The Hearing House, says the event also provides an excellent opportunity to raise awareness of children with hearing impairment.

“With today’s technology a deaf child can speak just as well as any hearing child. Loud Shirt Day provides a wonderful opportunity to tell their stories and to raise much need funds to support them in their early years.”

All Loud Shirt Day donations go to the region in which they were raised.

Last year the event raised more than $200,000.

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