Jasberry rice is the newest member of the ‘superfood family’, redefining the rice category with its exclusive qualities; being organic, non-GMO and much higher in antioxidants than any other rice on the market. Jasberry rice has 40 times higher antioxidants than brown rice, seven times higher antioxidants than kale and four times higher antioxidants than quinoa.
The gluten free, vegan-friendly rice was developed through natural cross breeding, obtaining a rich dark purple colour. In addition to the glorious colour, the taste is wonderful and aromatic. Jasberry is a Thailand based social enterprise transforming farmers’ lives one grain at a time, highlighting the importance of ethical farming.