With the fruits skin now appearing to ‘look funny’ due to the impact of the hail spots, this doesn’t conform to expected nectarine appearances.
However, the wonderful, tangy sweet flavour in Yummy nectarines is perfectly intact beneath the skin and a few hail spots are insufficient reason to let nourishing, healthy, tasty produce go to waste.
Thus, the ‘Hailstone Heroes’ were born.
Globally one-third of all food is wasted, with research showing in 2017 Kiwi’s wasted $1.8 billion worth of food each year.
A contributing factor is produce not reaching the cosmetic standards required by supermarkets. With fruit and vegetables being classified as ‘ugly’ and disposed of, regardless of the flavour and goodness still being deliciously intact.
‘Nature throws stones’ as the Hawkes Bay growers have experienced. The hailstorm caused havoc in the nectarine growing area in the Hawkes Bay, affecting the appearance of almost all the Yummy nectarine’s baby fruit skin; but not the size, flavor, quality or eating experience.
This fruit has survived the worst stone fruit hailstorm in recent memory – true hailstone heroes!
Yummy is asking for your support to help reduce food waste and increase ‘ugly’ fruit consumption; please support our local growers and encourage others to look and taste beneath the skin.
Yummy Nectarines Hailstone Heroes’ loose fruit and affordable pre-pack 800g bags will be available in three Yummy Nectarine varieties; Hunny, Classic and Pearl.
Look out for your ‘local Hailstone Heroes’ this summer at participating New World, Pak n Save and Four-square supermarkets nationwide.
The Weekend Sun has two vouchers for one 800g retail pack of Hailstone Heroes for two lucky readers who can tell us how much food Kiwis wasted in 2017.