You can’t mention the coastal Bay of Plenty without evoking thoughts of pristine beaches and crystal blue waters.

From Mauao to Papamoa and all the way along the welcoming Bay of Plenty coastline that stretches for 125km in total, it sure is hard to beat.

Which is why it comes as no surprise that one of our favourites, Ohope Beach, has retained its mantle as New Zealand’s most loved beach in the AA’s new ‘101 Must-Do’s This Summer’ list.

To be voted best beach is something we are extremely proud of and it is fantastic that the AA is urging locals and Kiwis from further afield to visit our region.

It also adds to the great Bay of Plenty vibe, especially at the height of summer, with our region often being a winner in the ‘most sunshine hours in New Zealand’ stakes.

But there is more than meets the eye to this stretch of paradise than just the beach, from exploring Mauao, discovering countless bush walks, bike tracks and scenic reserves, to capturing the thrill of standing on top New Zealand’s most active volcano, Whakaari (White Island), before taking in one of the number of star-studded concerts. 

You don’t need to look far for inspiration, because it’s truly all ‘in our nature’ in the Bay of Plenty.

With summer nearly upon us, now is the perfect time to start making plans to get out and enjoy not only the beach, but our region’s hidden gems and local favourites.

We’re looking forward to welcoming visitors to the Bay of Plenty, and encourage them to get out and about and enjoy this beautiful region.

Kristin Dunne
Tourism Bay of Plenty