SunLive         

We are in this together

Kristin Dunne
Tourism Bay of Plenty

The future of tourism  in the Bay of Plenty is literally in your hands.

On Monday, April 16, submissions on Tauranga City Council's Long Term Plan – including Tourism Bay of Plenty's bid for increased funding – will close.

As a regional tourism organisation, we take our role of guardianship extremely seriously. We live in a beautiful part of the world and we want it to stay that way for future generations.

But we need your help.

Those of us who live here in the Bay are all guardians, and we have a collective responsibility to protect and enhance the environment, so we continue to love where we live, while enjoying the economic benefits that tourism brings.

Last year a record $1 billion was spent by tourists in the Coastal Bay of Plenty, from Ohope through to Waihi Beach.

By 2028 it is estimated to reach $1.45 billion.

The only way forward is ‘destination management' – the coordinated management of all the elements that make up the region, to ensure growth that is sustainable both financially and environmentally.

But we can't follow this path in any meaningful way without additional financial resources.

The impact on most businesses would be less than the cost of a cup of coffee a week, while there would be no cost to residential ratepayers.

We need you, your family, friends, colleagues and industry peers to get on board and show your support for our Long Term Plan request, before 4pm Monday, April 16, at: www.goodquestion.nz

Because the clock is ticking in more ways than one.

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